Life. Reconnected.

Trust your phone to intuitively support your wellness,
through all of life’s firsts.

75%

of all adult behavioural health conditions begin before age 24, because 1 in 5 young people are suffering, but 90% of them don't tell anyone.

Our Mission

The rhythms of how we sleep, move, connect and cope, often shape our long-term physical and emotional health, long before we realise it.

Rumii’s vision is that every smartphone becomes a compassionate health companion; bringing clarity to everyday patterns and offering timely support that helps young people stay connected to themselves, to others, and to the care around them.

Our Mission

Rumii’s vision is that every smartphone globally is supplied as a mental wellness guardian; turning passive raw sensor data into behavioural insights, to know the right time to proactively offer support and help keep the balance; to give young people navigating every ‘first’, compassionate, timely support that helps them understand and regulate their emotional world - before it shapes their whole world.

Rumii is founded by Dr Fin, a Consultant Clinical Psychologist who experienced her own challenges as a teenager and has since dedicated over 20 years working to improve access to support for young people.

The founding team are an incredible group of creatives and technologists, Ai experts and Data specialists. All with the same mission: To ensure that support is as close as your pocket.

Track your insights

Rumii helps you understand the daily rhythms that shape both your emotional and physical health.

By identifying patterns in sleep, activity, in-person social connection, and physical phone interactions, Rumii transforms everyday behavioural signals into insights that support self-understanding, early support, and better long-term health outcomes.

Rumii never reads your messages, emails, or social media content, and does not track what you browse or watch. Instead, it learns from general behavioural patterns captured by your phone’s sensors

These insights power your AI mentor and, when you choose, help improve healthcare research and treatments through safe, anonymised data.

Keep your daily habits on track and build in-app currency that you can exchange for offline experiences with your favourite brands, because life is for living. In person. In the moment.

Our Team

Rumii's vision is that every smartphone is supplied as a behavioural health guardian; turning raw sensor data into behavioural insights, to help predict exactly the right time to offer support and maintain behavioural health.

Our Users

“I often want to talk to someone, but i don’t want that person to be human because i don’t want to worry what they’ll think.”

Maya

Choose Your Behavioural Health Journey

You can subscribe privately, or you can choose to access Rumii through a healthcare sponsor. Sponsors help fund access so more young people can receive support, and aggregated anonymous behavioural insights help improve treatments, clinical research, and care pathways for young people worldwide.

Rumii Contributor

Participate in improving healthcare for your generation

Free

Forever

Habit tracking

Personalised insights

Context aware AI support

Season in review summaries

Earn and spend MindCents

Choose your sponsor

Rumii Personal

Insights, with independence

£9.99

Per month

Everything in Contributor

No sponsorship layer

Enhanced MindCents rewards

Future feature

Rumii Crew

Shared connection, support, goals and gains

£19.99

Per month for up to 4 family members

Everything in Personal

Linked profiles to join your earnings

Family or Friends ruum to see wellness scores of loved ones

Join the Mission

You can download Rumii today on the App Store and begin building your behavioural timeline immediately. Behind the scenes, we are continuously refining our adaptive interventions, learning from patterns, improving timing, and deepening how support responds to real life. This is not a static product. It is an evolving behavioural intelligence platform shaped by science, lived experience, and ongoing development.

Download the App

FAQs

How does the data exchange for sponsorship work?

Do I have to have the app open all the time?

How do I earn MindCents?

How do you keep my data secure?

What if I don’t want to use Rumii anymore? Will deleting the app delete my data?