Rumii Logo
Rumii Logo

Life. Reconnected.

Trust your phone to intuitively support your wellness,
through all of life’s firsts.

Our Mission

Mission Image

Rumii’s vision is that every smartphone globally is supplied as a mental wellness guardian; turning passive raw sensor data into behavioural insights, to know the right time to proactively offer support and help keep the balance; to give young people navigating every ‘first’, compassionate, timely support that helps them understand and regulate their emotional world - before it shapes their whole world.

Rumii is founded by Dr Fin, a Consultant Clinical Psychologist who experienced her own challenges as a teenager and has since dedicated over 20 years working to improve access to support for young people.

The founding team are an incredible group of creatives and technologists, Ai experts and Data specialists. All with the same mission: To ensure that support is as close as your pocket.

Our Team

Rumii's vision is that every smartphone is supplied as a behavioural health guardian; turning raw sensor data into behavioural insights, to help predict exactly the right time to offer support and maintain behavioural health.

Fin Williams

Fin Williams

CEO

Fin Williams

CEO

Founder & CEO (Consultant Clinical Psychologist) Always the innovator, Fin's been at the forefront of improving access to Psychological support for young people: Leading CYPIAPT transformation, building digitally enabled services, and training new Psychological workforces at Exeter and Oxford Universities. Driven by a promise she made to herself after receiving private inpatient support as a teenager, Rumii is the culmination of over 2 decades in Clinical practice and research. Fin is also a proud mum of three (mostly grown) children & Maisie the dog, and there probably isn't a Watersport (or snow sport) that she doesn't love.

Simon Milner

Simon Milner

CTO

Simon Milner

CTO

CTO, Silicon Valley Veteran and 4X Exited Entrepreneur 'Building every day' is Simon's motto, and it comes from spending 27 years in Silicon Valley scaling and exiting his own ventures (He was the founder of Petzila pet cam) and helping to scale multi-billion dollar tech companies (Employee #30 in MMC). He brings all of that experience to the Rumii team and is able to lead every facet of the development from backend technical solutions to the most up to date Ai practices, and data analytics. A core part of the founding team both behind the scenes and with our growth partners

Praj

Praj

AI Engineer

Praj

AI Engineer

Meet our resident Ai whisperer and numbers enthusiast. Praj is behind Rumii’s clever combination of SLM and LLMs in an Agentic Ai application of therapy.  Praj is a committee member at NHS-R Community and also an NHS Clinical Entrepreneur When not chasing responses from AI models or diving deep into messy data, you'll find him scaling peaks and conquering trails. His superpower? The ability to binge-watch entire seasons faster than you can say 'just one more episode.’ Disclaimer: May spontaneously break into calculus or AI jargon.

Akshat

Akshat

Backend Developer

Akshat

Backend Developer

Akshat is our full stack developer. The conductor of our micro service orchestra, he's developed the architecture behind how we create MindPsy to be scalable and secure from the start. Resourceful, joyful, and committed, Akshat is an incredible team player and talented developer. Famously quoted ‘Fin, i was born and raised in India. I know pressure’

Lance

Lance

Lead iOS & Unity Developer

Lance

Lead iOS & Unity Developer

From building 8-bit bedroom games to delivering products for Sky, HSBC, Sony, and the BBC, my career is driven by innovation and craft. I’ve shipped 50+ apps and games across iOS, Unity, Swift, C#, and AR, including work on Tomb Raider, Guitar Hero, Cannon Fodder, and World Football Manager. My own titles—Ding Dong Delivery and AI Adventure—were Apple-featured in Best New Games across 100+ countries. Beyond work, I recharge with indoor skydiving, FlowRider surfing, volunteering at a cat rescue, and travel. I’m always ready for the next challenge and love turning ideas into reality with great teams.

Sara

Sara

UX/UI Designer

Sara

UX/UI Designer

​​Sara is responsible for all of our visuals. An absolute master of Figma and Blender, she's translated all of the data insights that MindPsy provides users into beautiful interfaces and infographics. She is a lynchpin in translating design thinking to the dev team, and getting feedback from our users on the latest offerings. With extensive experience in UX design, having been with one of the Big Four for over 10 years, Sara is a key asset to the team. A passionate advocate for the environment and community, she always brings the life and soul to our team socials, and is our reigning foosball champion!

Our Users

“I often want to talk to someone, but i don’t want that person to be human because i don’t want to worry what they’ll think.”
Maya

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Buy a subscription and keep your data private, or choose a sponsor and exchange your aggregated, anonymised data to power prevention and treatment of behavioural health, globally

Rumii Essential

Core features to build awareness and healthy habits

Free

Forever

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Rumii Compassion

Full AI mentoring with privacy and premium rewards

£9.99

Per month

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Future feature

Rumii Friends & Family

Support for up to 4 loved ones with shared insights

£19.99

Per month for up to 4 family members

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CheckFamily or Friends ruum to see wellness scores of loved ones
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Join the Waitlist

Join the waitlist and have early access to the app before we launch on the app store. Let us know whether you’re a parent or a young person, so that we can send you the most relevant updates.

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FAQs

How does the data exchange for sponsorship work?
Do I have to have the app open all the time?
How do I earn MindCents?
How do you keep my data secure?
What if I don’t want to use Rumii anymore? Will deleting the app delete my data?