Healthcare. Reconnected.
Understand behaviour,
in time to improve outcomes
Improve Engagement and insights
across youth health journeys
Through Rumii,
partners can:
Generate Real-World Behavioural Insight
Understand how young people engage with treatment, health behaviours, and daily routines outside clinical and programme environments.
Improve Adherence and Retention
Behavioural insights identify early disengagement risk across trials and Patient Support Programmes, translating insight into coordinated outreach and support across vendors, that strengthens persistence and reduces youth dropout.
Build Youth Comparator Behavioural Datasets
Generate anonymised behavioural baselines across healthy and clinical youth populations to support research, endpoint development, and outcome evaluation.
Our Users
“I really like to check my data - I've never seen anything like this before and it's good to know how I'm taking care of myself.”Emma
How Rumii Supports
Youth Health Programmes
Example use case:
Adolescence and emerging adulthood are periods of rapid physical, emotional, and social development, creating unique challenges for young people managing metabolic health conditions such as diabetes and pre-diabetes.
Changing routines, independence, social pressures, and treatment side effects can disrupt medication adherence and engagement, making sustained support and early behavioural insight critical across treatment pathways.
Clinical trials
- Behavioural baselines understand participant lifestyle patterns
- Adaptive JITAI support and educational content tailored to adolescent treatment experiences and research participation
- Behavioural insights surfaced to trial vendors to optimise protocol efficiency
- Improved participant retention, stronger protocol adherence, reduced trial delays, and faster time to market
Patient Support Programme (PSP)
- Behavioural baselines track treatment integration into daily routines
- Adaptive JITAI mentoring, condition education blogs, and behavioural coaching support sustained medication engagement
- Behavioural insights enable PSP vendors to personalise support and optimise engagement timing
- Escalated nurse or digital outreach triggered by behavioural risk patterns
- Improved treatment persistence, stronger patient experience, and more efficient support programme delivery
Healthcare Pathways
- Behavioural baselines support early risk identification across clinical and healthy youth populations
- Adaptive JITAI support encourages prevention, lifestyle stability, and long-term health behaviour formation
- Aggregated behavioural insights support healthcare planning and pathway optimisation
- Escalated care pathways triggered during periods of behavioural or emotional vulnerability
- Waitlist prioritisation for faster recovery, reduced high-cost care utilisation, improved population outcomes
Rumii supports young people across the full health journey, helping sponsors and healthcare teams understand, engage, and respond to real-world behavioural change at the moments it matters most.
Built on Trust, Transparency,
and Youth Protection
Rumii is designed to improve youth health outcomes while protecting the individuals it serves. Our behavioural insight model is built on privacy-first design, transparency, and ethical use of data across all healthcare and research partnerships.
- Rumii does not access personal content such as messages, browsing history, or conversations
- Behavioural insight is generated from general smartphone rhythm and routine signals only
- Rumii uses industry-standard encryption for data in transit and at rest across our Azure-hosted infrastructure, with data hosted within UK-based cloud regions and governed by strict access and data protection controls
- Personal data is separated from behavioural data and replaced with Unique identifiers (Pseudoanonymised)
- Sponsor and research insight data is anonymised and aggregated
- Rumii partnerships are designed to support youth health and research, not advertising or product targeting
