Health. Reconnected.
About Rumii
“Having worked in the NHS and in global trial organisations, we can see that the core problem is visibility. Patients deteriorate between contacts and nobody sees it. The technology now allows us to support patients directly whilst also operationalising behavioural intelligence — so they can be seen and supported by their care teams as well.”
Clinical expertise meets artificial intelligence
Rumii was built by a Consultant Clinical Psychologist and an AI expert working in a global contract research organisation — not as a research exercise, but to solve a problem both saw from different sides of the same system.
In clinical practice, young people deteriorate between appointments and nobody sees it until crisis. In clinical trials, participants disengage weeks before they formally drop out and site teams have no signal to act on.
Rumii closes that gap. Passive smartphone sensing builds a continuous behavioural picture. AI reasoning translates it into clinical intelligence. Adaptive interventions support the patient directly. And the care team gets visibility they've never had before.
The team
Clinical science, AI, engineering, design, and commercial expertise — built around one shared purpose.
Dr Fin Williams
CEO & Co-founder
Consultant Clinical Psychologist. 20+ years clinical and commercial experience across the NHS. Clinical Entrepreneur.
Mourad Gridach
Co-founder & Chief AI Officer
Led the flagship LLM product and agentic AI workflows at a global CRO. Healthcare AI since 2018.
Simon Milner
CTO
27 years of architecture and engineering across Silicon Valley. 4x exited entrepreneur.
Kev Connor
Chief Commercial Advisor
15+ years in digital health. Global pharma partnerships. NHS innovation scale.
Lance Abson
Lead iOS & Unity Developer
50+ shipped apps and games. Credits include Tomb Raider and Guitar Hero.
Sara Martin-Morante
UX/UI Designer
10+ years UX with a Big Four firm. Figma and Blender expert.
Dr Fin Williams
CEO & Co-founder
Consultant Clinical Psychologist. 20+ years clinical and commercial experience across the NHS. Clinical Entrepreneur.
Led digital transformation, new service inception and clinical leadership programmes across NHS trusts. Designed new clinical placement models and trained psychological workforces at Exeter and Oxford. Founded Rumii after seeing the same pattern across every service: people deteriorate between contacts, unseen.
Mourad Gridach
Co-founder & Chief AI Officer
Led the flagship LLM product and agentic AI workflows at a global CRO. Healthcare AI since 2018.
Multiple professorships across Morocco, the US, and Oxford. At Rumii, Mourad leads the agentic reasoning and data analytics workflows, creating a new foundational AI model based on what people do, not what they say.
Simon Milner
CTO
27 years of architecture and engineering across Silicon Valley. 4x exited entrepreneur.
Decades of experience designing and building scalable production systems. At Rumii, Simon architects and builds the entire backend infrastructure, phenotype pipeline, and operational platform.
Kev Connor
Chief Commercial Advisor
15+ years in digital health. Global pharma partnerships. NHS innovation scale.
Responsible for Abbott/Novo Pen partnerships, global Sweetch partnerships. At the forefront of high-value contracts for digital innovation in pharma and NHS.
Lance Abson
Lead iOS & Unity Developer
50+ shipped apps and games. Credits include Tomb Raider and Guitar Hero.
Career from 8-bit bedroom games to major commercial projects across iOS, Unity, Swift, C#, and AR. Multiple Apple “Best New Games” features across 100+ countries.
Sara Martin-Morante
UX/UI Designer
10+ years UX with a Big Four firm. Figma and Blender expert.
Translates clinical data insights into beautiful, accessible interfaces. Design thinking advocate who bridges the gap between clinical requirements and user experience.
Partnerships & research
Rumii is built within an active research and clinical network — not in isolation. Our partnerships shape the science, validate the approach, and ensure what we build works in real healthcare systems.
Let's talk
Whether you're commissioning services, running trials, or exploring how behavioural intelligence fits your organisation.
Get in touch